What is The Startup Collective?

The Startup Collective is here to help you create the business you want and taking your products and business to the next level. We are a hand picked team brought together to give you and your business an opportunity to achieve your business goals. With over 40 years experience in our respective fields. Our experience spans from formulating, marketing and design with networking and a global reach. We can help you with one or all aspects of your business.

We are here to support Australian made and Australian owned companies launch their ideas and dreams.

Thanks for sharing this journey with us!

Rita & Belinda xxx
Co-Founders – The Startup Collective Australia

rita sellars

Rita is a recognised, accredited and world class Cosmetic Development Chemist. She is the development creator behind many exclusive brands. Her role allows her in assisting and implementing new products to the market either by developing the brand from the beginning to the end or help transition a product from an overseas portfolio to the Australian retail market, helping in formulating, brand management and taking their brands to market as well as vital industry assistance. 

Working her way through the manufacturing and development, while studying, allowed Rita to build 17 years of a solid foundation in high end skincare. 25 years on, Rita founded pH Factor as she saw an area in the marketplace where customers wanted tailored products that performed.

Rita is a member of the Australian Society of Cosmetic Chemists and also Industry Natural and Organic Groups. Her personality and ability to connect with people provided strong foundations to teach what she loves. Rita has lectured at many industry events, and taught at various organisations especially to Beauty Therapists on the science of cosmetic ingredients.

Rita’s accreditations include:
Advanced Diploma in Organic Formulations – Current
Diploma in Cosmetic Science, Montfort University, Leicester – 2006
Diploma of Scientific Practice, University of Technology, Sydney – 2004
Bachelor of Science – Applied Chemistry, University of Technology, Sydney – 2004
Bachelor of Arts – Business Management, University of Technology, Sydney – 2004

Belinda Barsoom

Belinda is a freelance graphic designer whom established and founded Boom Designs over 15 years ago. With a background in business & marketing & a love for creating and design, she has over 20 years industry experience.

Belinda is passionate about working closely with her clients to “bring their ideas to life” by creating personalised unique designs that always exceed expectations. Her finesse & attention to detail are second to none and her creative skills will drive your concept from inception through to finished product.
Belinda works with a variety of clients, however she specialises in assisting startups in the health, home & beauty industries, providing exceptional designs and delivering solutions across product labelling & packaging design, logo design, brand identity, print & digital graphic design, stationery design, signage, marketing, advertising and more.
Belinda’s accreditations include:
Diploma of Computer Studies, University of Wollongong, Sydney – 1998
Bachelor of Commerce – Marketing, University of Wollongong, Sydney – 2000
Bachelor of Commerce – Management, University of Wollongong, Sydney – 2000